Systems & Processes are the Staples to Growing a Profitable Biz that’s in DEMAND
My goal is to inspire you to set up smart business success systems so that you could spend more time growing your business vs. trying to figure out what to do next.
Today I want to focus on three (3) reasons why we don’t close a sale or don’t retain our clients and what to do about it.
Here are the three things that stop every business owner from making the money they desire in their business.
No Systemized Client InTake Process
No Structured Sales Conversation
No Follow Up-Process
First impressions are everything. If a client is looking to change their situation and you don’t have a formal way to understand what their needs are you will lose the sale every time.
If a client is interested in what you have to offer, but you are scared to ask for the sale, you will lose the sale every time.
Not having a structured sales conversation will cause you to miss key opportunities to allow the client to share their burning questions or deep concerns with you. It is hard to offer a client your services and products if you are not clear about the solution they desire.
Leading with closed-ended questions vs. opened ended questions will cost you. Not having a game plan to walk a client through the next steps, if they were to say yes, will cost you.
Not having a system in place to collect their important information, payments, or signatures will frustrate your potential client because you will appear to be unorganized and amateur.
If you find yourself re-inventing the wheel every time you service a new client, this will slow you down and cripple your business.
If a client decides to work with you and you don’t have the following things:
a fulfillment process in place
a way to track progress
a way to gather feedback in a systemized manner
Will put a sour taste in the client’s mouth and likely lead to them not becoming a repeat customer and that means they won’t be sending you referrals.
Our job as entrepreneurs is to make things simple for our clients. For example, if you are a service provider you should already know the top three main issues as to why someone would seek out your services.
Your job is to create a process that demonstrates to your prospective client that you understand what their needs and desires are.
Your objective should be to answer all of their questions or concerns before they have a chance to open their mouth.
Now how can you fix this?
Write down the experience that you want to create for your clients and a list of resources or things that you need to acquire and do to accomplish this goal. Being clear on what you want will save you time and heartache.
The second thing you can do is apply to work with me 1 on 1 so that I can help you create a customized experience for your clients. It just makes sense to take the guesswork out of growing your business and allow me to point out the loopholes in your business model and teach you how to fix it live and on the spot.
I won’t allow you to leave money on the table and ruin your reputation. I desire to see you attract, convert, and retain your ideal clients with ease.
Got questions about any of this? Let’s Talk
Your Business Systems Strategist
Wendy Nicole Anderson